Baja Ferries' decision to invest during the COVID-19 pandemic sees them come out of it even stronger than before. To date they have used several systems and a great deal of manual labor to run their day-to-day business. This is all about to change when they install CarRes and Winpos. CarRes takes care of both the passenger side and the increasingly important freight bookings and operations. Meanwhile Winpos Point of Sale will enable them to easily manage and integrate their sales on board.

“With our sister company Winpos and the Carus Onboard solution we can handle pre-orders, ticket and meal combos, shopping and much more. With all the systems translated into Spanish we are able to digitalize all passenger interactions for Baja Ferries,” explained Anders Rundberg, CEO of Carus.

“We very much look forward to working with Carus in this project. Due to the current travel restrictions we will get the project underway with several online meetings. Investing in what we consider to be the most professional booking system on the market is important for Baja Ferries to prepare our business for when the world opens up again. Baja Ferries have continued operations throughout this pandemic to provide transportation services for essential goods and passengers,” commented Ángel Ariel Pozo, CEO of Baja Ferries

“Our proven and reliable solution is an off-the-shelf application designed to support call centre and web sales, as well as port operations,” said John Bertell, Director of Sales, Carus.

Alongside the CarRes system, Carus will deliver its online booking platform that delivers a complete booking experience for the end customer.

“We visited a Carus customer in Alaska and saw first-hand how efficient and easy Carus solutions are to use. We met with the system administrator there and realized that only one full-time person is needed to manage the solution for their vast network of 35 ports and 12 vessels, operating all along the Alaskan coast. We learned that since implementing CarRes they had reduced their call center staff by 75%. Since Carus online booking system made the user experience so much easier most of their bookings now come through online channels,” added Enrique Barrios Fosado, CIO of Baja Ferries.