Magnetic Island Ferries runs the only freight service between Townsville and Magnetic Island, alongside hourly RoPax passenger and vehicle sailings. Until now, online bookings were limited to standard vehicles, freight and commuter passes were handled manually, and the team wanted more capability from its technology.

FerryHawk solved these problems and more, delivering its Standard FerryHawk platform in just three months. Working with the hugely professional and enthusiastic Magnetic Island Ferries team, FerryHawk supported change management, trained users and completed a seamless transfer from the previous booking system — on time, within budget, and with little to no disruption for customers.

The new platform brings:

• A clean, simple online portal for everything — passengers, vehicles and freight booked through a single self-service system.
• A modern SaaS solution — hosted and supported, purpose-built for RoPax ferry operators, with new features continuously delivered.
• Digital travel passes — paper commuter cards replaced with a digital pass accessible online.
• A simpler IT landscape — best-of-breed suppliers integrated via APIs, replacing disconnected CRM, payment and related systems.

The move to FerryHawk's platform reflects Riverside Marine's ongoing investment in the long-term future of its marine businesses and its care for customers.

"We are constantly improving our customer experience to give people more choice and flexibility. Our new booking system is just the first step. It provides the technological foundation we need to unlock future automation, keeping us at the forefront of innovation."

— Angus Campbell, Director, Riverside Marine (parent company of Magnetic Island Ferries)