
© Kai Ortel
Gotlandsbolaget: Steady Passenger Numbers and Strong Summer Performance
FerryGotlandsbolaget reports a stable summer season for 2025, with passenger and guest numbers holding steady across its operations. Strong travel on Destination Gotland, positive growth for BIRKA GOTLAND, and consistent occupancy at Gotland Hotels & Properties highlight a successful peak season.
Destination Gotland: In August, 273,000 people travelled with Destination Gotland, an increase of 2% compared with 2024.
Passenger numbers on the Gotland route increased in June and August, which is seen as positive for efforts to spread travel outside the absolute peak in July.
For the period of June, July, and August, 946,000 passengers travelled, around 1% higher than in 2024, influenced by a slight decrease in July.
Go Nordic Cruiseline: The first summer with their new route between Oslo and Copenhagen can now be summarised. During June, July, and August, Go Nordic Cruiseline welcomed 240,000 guests. July showed strong growth with 93,000 guests. However, the June–August period showed a decline of approximately 1%, partly due to the decision to no longer call at Frederikshavn.
As mentioned in the Q2 financial report, passenger numbers on the route are satisfactory, but revenues remain below expectations.
BIRKA GOTLAND: In August, 53,000 guests cruised with BIRKA GOTLAND, an increase of 4% compared with 2024. For the period of June, July, and August, nearly 165,000 people travelled with the cruise ship. The number of travellers to Gotland increased by 6,000 compared with 2024.
Gotland Hotels & Properties: The Scandic Visby hotel and the Gustavsvik accommodation facility recorded 59,000 guest nights during June, July, and August, with Scandic showing growth of around 11%, while Gustavsvik saw a marginal decrease compared with 2024.
© Shippax
Sep 30 2025
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