As Creative Director, designer Adam D. Tihany will oversee the development of the design and branding of the new ships.

AWK, a sister company of Partner Ship Design, will serve as Coordinating Architect, working closely with the Meyer Turku Shipyard and the design teams. Partner Ship Design will head the design of two restaurants and several bars including the new "I Bacari" bar as well as passenger sun decks and pool areas.

Jeffrey Beers International will bring experience, vision, and architectural precision to the creation of The Casino and to multiple restaurants, bars, and lounges. Each venue will uniquely celebrate Italian art, culture, and craftsmanship.

The new layout and interiors of all the ships' cabins, as well as the corridors and the staircases, will be developed by Dordoni Architetti, which will give each of these elements a unique touch of novel, innovative, and sophisticated Italian design. The firm will also lead the design of the gym and the Japanese restaurant.

With its vast experience in the field of hospitality design, Rockwell Group will create innovative, distinctive designs for several areas on the ship. The firm's unique contribution to the project include a three-story atrium that will feature a café, bars and a performance space; several restaurants and bars; a theater and nightclub; beach club and pool; a shorex office and gallery; and kids and teens areas.