Benetton Group has recently made a partnership with Tallink Grupp for the distribution of the brand in the Estonian market. The first new Benetton store will be already opened in November in the brand new T1 Mall of Tallinn. In addition, from spring 2019, Benetton products will also be available in the fashion stores onboard Tallink’s ships sailing on the Baltic Sea.

“Benetton is a brand that is loved globally by many, including Estonians, so we are pleased that with this deal we are able to return this brand to the Estonian market,” said Aimar Pärna, Head of Tallink Duty Free. “The location of our first store in the new T1 shopping centre as well as its concept, which echoes that of the brand’s latest flagship store on London’s Oxford Street, have both been carefully selected in partnership with Benetton and are perfectly suited for the re-launch of the brand in Estonia.”

“We are very excited about our cooperation and are looking forward to working with such a prestigious partner to relaunch United Colors of Benetton in Estonia,” said Benetton Group.

In the new shop, consumers will find on 440 square meters all Benetton’s renowned women's, men's and kids' collections. The store is conceived according to the latest brand’s store concept: informal, hi-tech and displaying colorful knitwear to offer an ultimate truly Benetton experience.