Tallink acquired the Burger King franchise rights for the Baltic countries in September this year and has announced that it plans to open more than 50 Burger King restaurants in total in Estonia, Latvia and Lithuania. This autumn the group established subsidiaries (Tallink Fast Food) in Latvia and Lithuania for operating the restaurants in these countries and this autumn the company has been looking for locations for the restaurants, recruiting employees and establishing processes and operations for running the restaurants. The project to launch Burger King in the Baltic states is being lead by Tallink Grupp’s Head of Shore Trade, Ms Katre Kõvask.

„When looking for the locations for the first restaurants in the Baltic states, we set ourselves the goal to identify locations with strong existing infrastructure and where the potential visitor numbers would be high on a daily basis, to ensure we were immediately as close to people as possible. Shopping centres are thus an ideal and logical choice and in Tallinn Rocca al Mare and Ülemiste are by far the most popular shopping centres,“ Katre Kõvask commented on the choice of the first locations.   
„Competition in the shopping centres and on the fast food scene in general in Estonia is tight, but we are sure that there is still room here for such a globally loved and esteemed brand as Burger King at the heart of whose offering are quality ingredients that meet the globally set high standards and unique flame-grilled flavours. We have but one message for  all the burger fans in Estonia, Latvia and Lithuania – stay tuned and stay hungry!“ Kõvask added.  

„The world-famous Burger King restaurant will certainly be one of the main attractions for the Rocca al Mare shopping centre and will cause a real ripple through the local street food scene. The launch of the first restaurant of the famous burger chain in Estonia here in Rocca al Mare also marks the kick-start of the complete overhaul of our centre’s food concept, which will be one of the focus areas for us for 2020, together with the cinema and entertainment centre project,“ Linda Eichler, Head of the Rocca al Mare shopping centre, said.

According to the Head of the Ülemiste centre Guido Pärnits, the opening of the iconic Burger King restaurant in the centre is excellent news.  „The eateries in Ülemiste centre are highly rated by our visitors. In the Kantar Emor shopping survey, we have been rated as one of the top centres for the dining options and restaurants and cafes we offer. Our goal is to continuously develop our food concept and to offer our visitors inspirational choices. The world-famous and top quality Burger King restaurant will enrich our dining concept in the best possible way.”