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Tallink Grupp launches new shop in shop superdry brand area on GALAXY

Starting from this week, all Superdry fans will be able to purchase the famous brand’s products from the Superdry shop in shop brand area on GALAXY. The 70m2 shop in shop area was opened on the recently renovated Tallink Grupp vessel GALAXY, which operates on the Stockholm-Turku route.

Superdry products have been on sale on Tallink Grupp’s vessels for the last seven years already. In recent years, however, Superdry product selection and the popularity of their products among Tallink Grupp’s customers have increased significantly and it is one of the most popular clothing brands sold on the group’s vessels.

During the refurbishment of GALAXY, the popular Fashion Street store has been extended by 100 metres, which made it possible to create the brand new Superdry 70m2 shop in shop area. Superdry is another great example of a brand collaboration for Tallink and another example of a popular brand being allocated such a large individual retail space onboard. The new shop in shop has been created in partnership with the brand’s representatives and is fully in line with the brand’s concept from a visual identity and interior design perspective.

Superdry is a UK clothing brand, the products of which combine vintage American styling with Japanese inspired graphics. Superdry is famous for its casual clothing both for men and women.

“Superdry's products are very popular among our customers travelling on the Stockholm-Turku route and, as the brand's product range has grown, we made the decision with Superdry's representatives that now, after GALAXY renewals, it is time to open a larger Superdry shop in shop area with an even wider offering. After Tommy Hilfiger and Desigual, Superdry is the third brand to open a shop in shop area onboard Tallink Grupp’s vessels,“ Aimar Pärna, CEO of Tallink Duty Free, said.

Superdry's new products will reach buyers monthly, and compared to onshore stores, it is possible to buy different fashion items on the vessels 20% cheaper all year around.

Feb 11 2019

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