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Sembo secures $12m investment from Stena Line

As the travel industry continues to bounce back, the Swedish travel technology firm Sembo has just secured a $12m (approx €10.3m/104mSEK) investment from its parent company Stena Line. Sembo is now embarking on an ambitious expansion plan. The funds are to be used to support the recruitment of some of the sharpest software developers available in order to speed up the first phase of the company´s international expansion.

With the vast majority of travelers now planning and booking their holidays online, Sembo has created their own unique data driven booking technology, with the aim of disrupting the process of how package holidays are produced, booked, marketed and distributed in the future.

Sembo has always sought to simplifying travel by combining powerful technology with great individual service. The development of the new booking platform is a milestone – not only for the company, but for the travel industry as a whole.

“This is yet another bold step by our Owner to be an active part in the transformation of the transport & travel industry. We will now build a travel ecosystem that is set to revolutionize the travel and tourism industry by giving everyone access to what will probably be the most powerful holiday planning and distribution tool in the world. Soon customers will be able to create a tour around the world as fast and seamlessly as they currently create a Spotify playlist”, says Jari Virtanen, Managing Director Stena Line Travel & Retail Group.

Oct 14 2021

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