This change coincides with today’s announcement that the current president of Carnival UK, Josh Weinstein, has been named Carnival Corporation’s chief operations officer, effective immediately. Palethorpe’s promotion will begin July 1, with Palethorpe reporting to Weinstein.

"Simon has built a highly successful track record of producing results in leading Cunard, one of the most iconic brands in not just cruising but the maritime industry," Weinstein said. "I look forward to Simon expanding his role and impact in leading all of Carnival UK and supporting both P&O Cruises, the quintessential British brand, and Cunard, whose luxury ships set the standard for sophisticated travel.”

Palethorpe, who joined Cunard in 2016, has overseen several high-profile launches and campaigns for the brand, including Cunard's investment in QUEEN MARY 2's remastering.

Before joining Cunard, Palethorpe held senior roles at Terra Firma Capital Partners, PepsiCo, Avis Europe Plc. and John Lewis. He also managed a portfolio of online businesses in the specialty food, chocolate, cosmetics and ticketing industries.